Blog Post Writing

Blog Post Writing is not just about telling stories, but also about communicating in a way that has the potential to reach out and connect with people.

Writing blog content, you need to know what your readers expect. You need to recognise their needs and expectations. And then satisfy them by giving them the content they are looking for. If you want to do that, you have to learn how to write for people.

That is why many bloggers care about writing content that reaches, but if you’re new to blogging and want to start a blog, chances are that you will have some doubts.

You also might be thinking how can you connect with people when writing about things that might not necessarily happen in their lives.

The truth is that you don’t have to connect with your readers. You just have to write as if their lives depend on it because they do. If you want people to read what you have written and share your blog posts with others, you need to be able to engage them from the first sentence.

The Anatomy Of A Good Blog Post

A blog post has 3 important parts.

The Title

The first thing your readers see is the title of your blog post. You need to make sure that if they like what you write, they will want to read more. A good title should be short, but it still needs to say something about the content of your blog post.

You can include keywords that people use to find your blog posts, but make sure that the title is also about what you’re going to write it. After all, your readers want to know what they will find inside.

The Introduction

The introduction of a blog post needs to be about 10% of the entire text. That’s not a lot, but it’s important to make the most of every single word. The introduction should be about the topic you’re going to write about in an engaging way.

It can be short if you prefer but try not to let it run too long either. You want your readers to want more – and that desire will grow stronger when they start reading the body of your blog post.

The Body Of Your Blog Post

You need to be able to connect with readers as soon as they start reading the text of your blog post.

It might seem contradictory, but it can sometimes be helpful to list all facts first and then move on to a more interesting part. It’s not a magical trick, but it can make the difference between a blog post that falls flat and one that really connects with your readers.

They will stop reading if you don’t make it interesting, so try to keep your writing fresh and engaging throughout the whole blog post. Don’t be afraid of using colorful language or about asking the right questions that will move them and make them think.

You want to be able to contribute to the conversation and your voice is an important part of it. Don’t remain silent or limit yourself by sticking with a certain style of writing, but find a way to let your personality shine through.

Don’t Overdo It With The Length Of Your Blog Posts

The length of an average blog post is about 800-1200 words. In some cases, it can be as low as 600 or as high as 2000, but those are few and far between.

A blog post doesn’t have to be short to grab the attention of your readers, but it can’t be too long either. Your writing has to be consistent, which means that every sentence needs to be interesting and keep your readers hooked.

That is why you need to avoid using filler words if possible. If you feel like writing “that” in your blog post, you can write it instead of repeating yourself with another word. The same goes for phrases like “I think…” or “I believe…”

It’s not a bad thing to show your readers that you’re reflecting on what you’ve written, but it can become annoying when they feel like they constantly need to go back and reread the same words again.

Your Engagement Helps You Write Better Blog Posts

If you want to write a great blog post, you have to engage your readers.

The truth is that most bloggers are not really good at it because they want to talk about themselves instead of letting the reader be part of their stories. Your blog post can include your personal opinion, but it’s also important to learn how to listen and react accordingly.

You don’t have to wait for comments or questions before you start writing, but you can include your readers in the way that you write. For example, instead of saying “This week I decided to…”

You can say, “I hope this week’s post is interesting for you” and leave it open for people to comment on Twitter or Facebook.

It isn’t easy, but all writers struggle with engaging readers. You can make it easier on yourself by including your readers and showing them that you’re listening to their opinions and questions.

Use Images Effectively

Adding images to your blog posts can make them more engaging, but you have to do it the right way.

You should use images that are relevant and somehow connected to what you wrote about. If someone’s reading your blog post about visiting Italy for the first time, an image of the Leaning Tower Of Pisa will grab their attention faster than a generic picture of the country.

Don’t add too many images though, because it can confuse or annoy your readers. A few relevant or interesting images will be worth including in your blog post and they will help you engage with your audience better than just text on a page.

The Conclusion Of Your Blog Post

The conclusion of a blog post doesn’t have to be that long, but there are two things that you need to include: A brief summary of what you wrote and a call to action.

Top Tips For Writing A Blog Post?

Luckily for you, our marketing team has had decades of combined experience in blogging and content marketing. And they’re here to help!

So without spending hours sifting through the internet looking for advice on blog writing, just simply keep reading this blog post that we’ve created just for you…

Blog Post Ideas – Blogging Tips

• Use short paragraphs

No one likes to read long, unbroken texts full of text. That’s why you should use short paragraphs that don’t last longer than three lines at most. It will be easier for your readers to follow your train of thought and they’ll find it easier to read your blog posts if everything’s short and simple.

• Use lists

You can make your blog posts easier to read by listing your ideas instead of writing out long paragraphs that cover all of the points that you want to make. It’s also a good idea if you’re trying to organise your thoughts because it will help new readers connect with what you’re saying more easily.

• Always remember the structure

It’s important to have a structure especially in technical writing in place before you start writing, but it can change depending on what you want to write about. That’s why it’s useful to create an outline beforehand so that you don’t end up repeating yourself too much or not including all of the points that you wanted to include.

• Visuals are important

Creating a blog post with visuals is more engaging than one without, so it’s worth taking the time to add images that have been taken from stock photo websites or just from your camera. You can also use videos if you think that they’ll help people connect with you and what you’re writing about better.

• Be exciting and interesting

No one wants to read a blog post that’s boring, but it’s even worse if the writer isn’t excited about what they’re saying. That’s why you need to find a balance between writing something that will be useful for your readers and writing something that you’ll enjoy putting out into the world.

• Keep it simple

Your blog posts don’t have to be boring, but they should be easy to understand. You can add interesting or funny jokes into your writing, but only if you’re sure that the joke won’t just confuse your readers even more. It’s a fine line, but you’ll get used to walking it quickly enough when you start blogging.

• Proofread your work

One mistake in a blog post can distract readers, so it’s important to proofread everything that you write until you’re absolutely sure that there are no mistakes. It’ll take more time up front, but it will be worthwhile when people start reading and enjoying your posts instead of just criticizing them.

• Be yourself

While you should try to connect with your readers by writing things that they’ll appreciate, it’s important to put your own personality into the post as well. That will make your blog posts more authentic and interesting, and it’ll help people remember who you are and what you’re like outside of blogging as well.

• Ask questions

You can make your blog posts more interesting for readers by including a Q&A section at the end. People will be drawn to it and they’ll enjoy reading your responses, especially if you don’t always have the answers that people want and expect you to give. It’s good for them and good for you!

Make Sure The Article Has Search Intent

1) Planning When Writing Blog Posts

No matter how great your blog posts are, they won’t be successful unless you plan them first. At least, not as successful as they could’ve been if you’d planned ahead. That’s why it’s important to prepare your thoughts before sitting down and writing anything.

2) The five W’s : Who? What? Where? When? Why?

Before writing anything, ask yourself these questions. These are called the 5 W’s , and they are essentially the elements of a story. A blog post is no different – it’s essentially a story.

3) Write Down Your Ideas.

It’s very easy to get lost in thought when thinking of ways to write about a topic, but nothing beats being able to reference your thoughts later on! Jot down your ideas on paper or type them out into Word or another document. Don’t write them out in Word? That’s okay, you can email them to yourself or save them to Google Docs – whatever works for you!

4) Research, Research, Research.

Make sure your blog post is 100% accurate and includes current data (when possible). And it doesn’t stop there… Keyword research, If you’re writing about a product, provide testimonials from users. If you’re writing about a situation, include quotes from experts.

5) Write In The Third Person And Use “I.”

Though this tip may seem strange, it’s very effective! Writing in the 3rd person allows your blog post to be more persuasive and informative – not just what YOU think, but WHAT YOU KNOW. Using “I” is like an added personal touch. It makes your blog post welcoming and relatable.

6) Use A Catchy Title To Draw People In;

Make it relevant! Your blog post should stand out from the rest of the internet – come up with creative titles that keep people interested and get them to click on your link. This is called a “headline” and boy, do they make a difference!

7) Make Sure The First Sentence Of Your Blog Post Makes An Impact.

A study found that 79% of readers will read an entire post if it’s catchy from the very beginning. Give yourself a leg up by writing blog posts a first sentence that really grabs people’s attention.

8) Keep The Length At 500-700 Words.  

This is a good amount of word count to make sure your blog post isn’t too short, but it also doesn’t feel overwhelming either. In all actuality, you don’t need more than this for a well-written blog. If you have a lot of supporting information, consider turning it into a series.

9) Use Bullet Points Or Numbers.

This makes your post look organized and easy to follow – making YOUR blog more accessible to readers.

10) Edit, Edit, Edit!

Don’t just proofread, but really emphasise what you’re trying to say. Have someone proofread your blog post too. The last thing you want is for a silly typo to distract readers from your actual message.

Well, there you have it! If you follow these ten steps, we’re sure that your next blog will be better than ever!