Using Power Words In Copywriting?

Power words are one of the most powerful tools in a writer’s arsenal.

They have an enormous effect on readers, whether they’re inspiring excitement or triggering anger – but it’s not just about being informative and educating them!

There must be this visceral reaction from reading your text: “This made me feel ____.”

Powerful copywriting is emotional because it makes use persuasive techniques that influence people very powerfully into buying what you’re selling.

Power Words to Use in Your Copywriting in 2022

Your writing will be read by many people while they commute or at work. They are bored and need to be entertained and will be inspired if you use words that are exciting or inspiring.

The words conjure images of

• luxury, glamour, and power, all things that create excitement. It’s might be life-changing.

Who wouldn’t want to make a difference in their lives?

Other words are

• awe-inspiring, dramatic, jaw-dropping and spectacular.

They will grab the attention of the reader with their suggestion of wonder, magic and the extraordinary.

People will be excited if they can find something that is

• profitable, affordable, or both.

These type words can create a positive mood that makes people feel happy about their lives.

All these words can be very visceral and create a strong emotional response in the reader.

These are all ways to play on our common greediness: bargain, bonus, exclusive, giveaway.

We all want to get things at a fair price. So we will always be drawn towards the promise of saving money. These type of words can be used in promotional materials.

The style of the words indicate that you will be given special treatment. We like to be like everyone else but we also like to be different.

Some words convey a sense urgency or immediacy, which makes people pay closer attention.

Power Words that Spark Curiosity

We are naturally curious, and you’ll keep people reading if you use words that spark interest.

These words might be

• shocking, surprising, and astonishing,

They suggest that preconceived notions may be about to change.

Everyone loves the idea of being naughty or taboo, your readers will be drawn to the intriguing, captivating, thrilling, and mind-blowing content.

Sneak peek, little-known and classified. We love the idea of being able to reveal a secret or finding out what others don’t know.

We want to broaden our horizons by learning new concepts and knowledge. These words inspire people to discover and learn, tap into their natural curiosity.

People will be interested in anything unusual or outlandish, these words invoke the supernatural. It’s exciting to think of something that defies nature’s laws, even in our scientific age.

The Power Of Words that Reassure

Everybody wants to feel secure and safe. It is a fundamental human need. These reassuring words can offer comfort and support to readers.

Guilt-free and risk-free – Create a feeling of safety by promising that there will be no regrets, risks, or being trapped. Positive reactions are always triggered by the word “free”.

People will be interested in any hack, solution, or answer that might solve a problem.

People want to know the answers. They want them in an easy-to-read format they can refer to easily. Any guidebook or set of instructions that is described as such will be a hit.

It’s simple, quick, easy, painless, straight forward, and uncomplicated. Who wouldn’t want their life to be effortless?

People want to have the knowledge to make their lives better. They will be suspicious if you claim that it is essential.

It is a concise, complete, exhaustive, definitive, final, and ultimate way to show people that you are going to make it easy for them to find everything they need.

Fail-proof is when people feel overwhelmed by the idea of failures, mistakes, or accidents. Fail-proof can be a powerful word that evokes the possibility of being immune from problems.

No need to panic – calm readers and encourage them not worry.

Join, become a member and come along – these words create a sense community that is comforting for everyone. It must be worth doing if other people do it. These words are especially useful for email signups.

Trust-Inspiring Power Words

Your audience won’t buy from your brand if they don’t trust you. The best brands are the trusted companions of their customers.

Authority – We instantly trust the authorities. Using the word can also create a feeling of trust.

Bonafide, guaranteed and authentic – no one wants to be conned. Words that promise legitimacy will in still trust in readers.

Best-selling – We often turn to other people for recommendations. We trust the opinions of others more than the businesses themselves. It’s a sign that a product/service is good if it is the best-selling.

Certifications and endorsements – these are evidence that your words can be trusted by readers.

Dependable – Any words that convey trustworthiness, honesty and reliability will win the reader’s loyalty and engagement.

Money back – This is a reassuring phrase that people can use to check if they are going to part with their hard-earned money.

The word “well-respected” is similar to the term “best-selling”. It suggests that people are reputable, trustworthy, and popular.

Scientifically, science is objective. We place a lot faith in scientific facts.

Recession-proof – In uncertain and unstable times, the phrase “recession-proof” will always make people feel secure.

Fear-Inducing Power Words

You want to in still positive emotions in your readers. Stressing people out will not make them stay around.

There are exceptions to this rule. It can be very effective to get people’s attention by evoking fear and playing on their worries. You’ll gain their trust and appreciation if you can get them to think about a problem and then offer a solution.

These words can make people feel threatened and encourage them to take action.

Warning! Be cautious! Readers will be attracted to any promise to save them from danger.

These words make us anxious: tragedy, tailspin and catastrophe, meltdown, collapse and nightmare. Avoid hyperbole and use them sparingly. Always make sure you are able to help readers avoid such disasters.

Don’t be fooled! No one wants to get scammed, tricked or make a mess. Inform readers about possible pitfalls and ways to avoid them.

Cringeworthy, embarrassing – we all fear looking silly. We are interested in learning about embarrassing and cringeworthy situations so that we can avoid the same thing.

Make mistakes – If you can help someone make better decisions, they will be more inclined to listen to you.

Attention! This highly charged word instantly grabs people’s attention.

Stress is when people feel exhausted and overworked. They don’t need any more anxiety. They will be interested in learning more about stress and ways to prevent it.

This classic sales technique plays on our fear of missing out (FOMO) by playing on our fear of missing out. These words invoke a feeling of urgency and scarcity, prompting people to take action quickly.

Imperatives: Powerful words to motivate people

Sometimes, a command is necessary to get people to act. While you don’t want your readers to be bossy, there are some imperatives that can be more casual and gentle. These urge people to take action with a clear call.

Discover – This taps into our natural curiosity and encourages people to learn new things.

These words, which sound almost like an engine, promise to elevate, enhance or energise.

Imagine – This persuasive word causes people to visualize a scene, creating an emotional resonance and mood.

We like to think that we can help others.

Learn – People want to be educated and informed.

We all love the thrill of winning.

Save – The possibility to save time, money, and effort is immediately appealing.

Two Power Words You Must Use

These are two powerful words that you should include in your copy. Directly addressing the reader has a powerful impact. People want to feel like you are speaking directly to them.

Because – Always give people a reason for doing something. Your claims should be supported. Explain.

Poor copywriting words to avoid

You don’t want to put as many words as possible into your copy. Also, you should avoid dull, repetitive, and boring words. This will cause your reader to lose interest. Example:

Best – Anyone can claim to be the greatest. What makes your product/service superior?

Interesting – Using the word “interesting” is a sure sign that you aren’t talking about anything interesting. Instead, give the facts and let the people decide. You can also choose one of our more powerful alternatives from the list.

Nice is one of the most bland words in English. There are many alternatives. Find a better way to express what you are trying to say. Avoid the words “great, amazing, or extraordinary”.

This word is often referred to as “innovative” but it has become a bit clichéd. Try to find a replacement or explain why your product/service is so revolutionary.

These Copywriting Power Words: Where should you use them?

Better question: Where should you not use power words?

These high-impact words can be found everywhere, from headlines to product names, testimonials, landing pages, email subject lines, and calls-to action.

Use language that evokes the emotion you desire in your reader.

This is easiest if you write your first draft. You can then go back and revise it, replacing any boring or repetitive words with something from the list. This will transform your content and give it an edge.

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