What Is White Label Content
Intelligent Content For your Clients
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What Does White Label Content Mean For Your Customers?
Ok what is white label content, let us explain. You are looking to provide written content to your clients but don’t have the skills or staff. We might have the solution. Continue reading to learn why white label content can be a game changer for your client relationships.
A fast-paced web agency, marketing, or design agency is a great place to find your creative side. It can get very hectic at times. It can be difficult to manage multiple clients with diverse needs and requirements.
While an energetic environment can keep things lively, it also means things can change quickly, including the needs of your client.
You may be feeling a little stuck if you have ever been asked to do work for a client that isn’t your usual offering. You want to do your best to please the client, but not go beyond what is necessary.
What’s The Solution?
This blog will explain what white label content is and why it is so beneficial to your agency or freelance company. We’ll also show you how to make it a success.
What Is White Label Content?
White label content, defined content, is content that copywriters create for resellers under their brand and at a specific price point.
This content can be found in blogs, social media posts, website copy, or any other digital written copy that you can imagine.
White-label content is basically when you collaborate with third-party agencies or freelancers to ghost-write content for your client.
Some agencies openly disclose to clients that they are working with an outside partner in order to create content. Some agencies use third-party content creators, without the client’s consent. This can streamline communication between the agency, client, and minimise confusion.
Whatever way agencies approach it, the goal is the same: increase the value of clients and build loyalty while maintaining agency/client relationships that are sustainable and profitable.
What are the advantages of white label content?
White-label content has many benefits beyond being able give clients exactly what they want.
Let’s take a look at the benefits agencies to get:
Saves Time And Money
It can be time-consuming to create great content, especially if you are not a skilled writer. You can save precious time by entrusting this task to someone who is experienced in creating quality content.
Third-party agencies that offer white label content will handle the entire process for you so it takes very little effort to get new projects underway.
This Will Allow You To Expand Your Resources Without Hiring
Talking about time savings, working with a content partner that can assist you with production gives you the opportunity to scale quickly, without hiring.
Your bandwidth will increase tenfold because you have more resources. You can scale quickly and efficiently because you won’t have to hire.
Provides access to experts from a range of industries and fields
Clients are likely to be in many different industries. White-label content agencies often have writers who are experienced in many different fields.
It is extremely valuable to be able to pass your content creation to someone who not only is an expert in the field but is also familiar with your client’s industry.
This broad expertise has been beneficial to our clients!
This guide will help you retain clients. Client retention is a top goal. You’ll do everything you can to keep your clients happy. Clients will appreciate the ability to offer content creation and marketing as an added service. This is a great way of keeping them on board without needing to send them anywhere else or hire new staff.
It allows you to increase your client base and make them more loyal, all while still retaining full control of the accounts. Profits can be made as soon as Day 1 with a pay–as-you–go model.
It Is Much Cheaper Than Hiring Staff In-House
This is a huge one. A recent survey found that nearly 30% of companies say cost reduction is their main reason for outsourcing.
The average salary of a content creator is between £25-£55K, not including the cost to hire, provide benefits, and equipment. It’s easy to see why third-party content partners are so valuable. Many content partners offer flexible payment options, and you can also pay for the content whenever you need it.
White label content agencies charge per word delivered. This means that you only pay for what you use and not the extra costs associated with hiring new staff members.
White Label Content: The Best Value
White label content has many benefits, but it’s only possible to reap the rewards if you partner with an agency that is reliable and capable of delivering quality results time after time.
These are important tips to ensure that you get the best out of white label content:
Provide detailed instructions.
When it comes to creating great content, working with a skilled writer can only be half the equation. It’s your responsibility as an agency to provide detailed instructions in briefing documents.
Do they prefer writing with humor? Are they more formal or informal? Do they have a specific word, phrase or competitor company that they want your writer not to mention?
It is extremely helpful to tell your writers as much information about the client, their preferred brand voice, tone, and other key characteristics.
You can give more direction to the client, which will increase the likelihood that the content will meet their expectations.
You can trust agile outsourcing companies that make it easy
White label content outsourcing is meant to simplify the process for your agency, not make it more difficult.
It is important to partner with an agency that is flexible, experienced, and capable of making the outsourcing process as smooth as possible.
Agencies that have strict guidelines for writers are a good choice. You need to ensure that the writers assigned to your project are able to follow the instructions, communicate the brand’s tone and write clearly on the subject.
Ask the white-label content provider about their process for selecting writers and how they ensure quality work.
When working with white label content services, the most important thing is to ensure that they are able to deliver valuable content consistently, efficiently, effectively, and cost-effectively. This will help build trust between you and your clients while also giving you all of the benefits mentioned above.
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