Landing Page Copywriting

Landing page copywriting is a highly specialised and in-demand service. It’s also one of the most difficult types of writing to do well. The best landing pages are compelling, persuasive and provide enough information for the visitor to make an informed decision. This article will show you how to write a top-notch landing page that will convert visitors into leads or customers.

Landing Page Copywriting Services

Your landing page is the first impression you make on your customers. It’s like a handshake, and it has to be strong if you want them to stick around.

You can’t expect your visitors to read through all of your copy, so how do you get them interested in what you have to say? The answer is simple: by writing clear and compelling text that addresses their problems directly.

That’s where we come in! Our team of professional writers will create a unique piece for each client that speaks directly to their target audience and makes sure they know just what problem this product solves for them.

What is a landing page?

A landing page is a specific web page on a website that is designed to get you to do something – click, download, sign up, etc.

The goal of most landing pages is to collect lead information from the visitor in exchange for something valuable. When somebody visits your landing page they should know exactly what you’d like them to do.

What makes a great landing page?

Good landing pages are single-minded, persuasive and highly informative. They give people exactly what they came for – no more, no less.

When a visitor comes to your landing page they should know exactly what you want from them. If they don’t, then it’s not clear enough and visitors will leave the page without taking the intended action.

Landing pages must be persuasive if they’re going to get people to convert into leads or customers. In other words, they have to be written in a way that makes people want to do what you want them to.

Landing pages should also provide as much information as your visitors need – but not any more than that. In the case of some offers, all of the information might be provided within the ad itself. However, with most landing pages it’s best if you give people the option of downloading additional information.

Writing persuasive copy for landing pages

A good landing page must be written in an authoritative voice – but not an elitist one. It should create a sense of urgency – but not alarm people into doing something they might regret later. People who are visiting your landing page should feel as though you’re talking directly to them.

The best copywriting for a landing page always addresses the benefits of the offer – not the features. For example, if somebody is looking for a new job they might visit your website and be tempted by an ad that promises “a new career in just three days”.

The ad offers the benefit of “a new career”, but it also includes a compelling reason for clicking on the link: “in just three days”. The visitor comes to your landing page and is instantly informed about what you want them to do: submit their email address and download an ebook that will tell them more about the offer.

In this case, the visitor doesn’t have to think beyond “I want a new career – and I can get that in just three days? Sign me up!”

When writing copy for a landing page it’s best to say what you do and why it’s worthwhile in as few words as possible. People who are visiting your landing page have already made a decision to take action and they don’t want to spend a lot of time reading before doing it.

A good landing page is usually only one or two pages in length – and often includes an opt-in box right on the front page. It’s also best if you can include at least one compelling selling point that addresses the needs of your target audience.

What is landing page copywriting?

Landing page copywriting is the art of writing copy that gets people to convert into leads or customers. In other words, landing pages are sales pages that sell the benefits of your product or service – not the features.

Five tips for writing a great landing page

Be direct and specific

People who come to your landing page want to know exactly what you’re offering and how it can benefit them. They don’t have time for “fuzzy marketing language”. Make sure your copy is written in an authoritative voice – but not an elitist one.

Add urgency, if appropriate

People often need a compelling reason to take action on the spot. If you’ve got something that can solve a problem “right now”, let people know about it.

Address the benefits, not the features

As we mentioned above, most landing pages are written in such as way as to convince people that they can get immediate results. It’s always best to address the benefits of an offer, rather than the features.

Provide readily available information

A landing page usually includes at least one opt-in box – and sometimes more. This is another reason why it’s important for your copy to be written in a way that makes people feel like they’re talking to a real person.

Write for mobile devices

According to comScore, more than half of all online traffic now comes from mobile devices. With the recent release of Apple’s Retina iPad mini, more and more people will be visiting your landing page on their mobile devices – so it’s important that everything loads quickly.

Writing persuasive landing page copy

A good landing page must be written in an authoritative voice – but not an elitist one. It should create a sense of urgency – but not alarm people into doing something they might regret later. People who are visiting your landing page should feel as though you’re talking directly to them. Your copy should address the benefits of an offer rather than its features – and it should be written in a way that’s easy to read on both desktop computers and mobile devices.

What is the difference between a landing page and a website?

A landing page is a web page that appears in response to clicking on a paid or organic listing in a search engine or an online ad. The goal of any landing page is to convert people who are coming from external sources into leads and customers.

A website, on the other hand, includes many different pages that might be about anything and everything. Some landing pages may be used as a component of a website, but they should perform the specific task that they were created for – and nothing more.

Tips for high converting landing page?

Keep landing pages short and to the point

There’s usually no reason for a landing page to be more than one or two pages in length. You want people to take action right away – not make them spend all day reading about your product or service.

Use relevant keywords, but don’t overdo it

If you’re not careful, it’s very easy to come across as a spammer when you write landing pages copy. Use relevant keywords that will help people find the information they came looking for – without overdoing it so much that you sound like a jerk.

Include an opt-in box on your front page

There should always be an opt-in box on your landing page – and it should appear on the front page. This will help you get more leads and customers without having to do a lot of hard selling.

Include social proof

Social proof is a psychological phenomenon that occurs when people find out that others are doing something before they decide to do the same thing. In other words, showing positive testimonials from real people can be a persuasive way to convince new visitors that your offer is legitimate and you’re not going to take their money and run.

Minimize risk whenever possible

For example, if you’re selling a digital product, you can decrease the risk of your prospect blowing their budget by making it easy for people to refund the product if they decide not to use it. You can also show testimonials from past customers – and even allow them to speak in the first person.

Be sure that words and images work together

You should choose images and photos that match the text that you’re using. In some cases, it might be better to use a photo of your product – rather than simply describe it with the copy.

Keep offers simple and easy to understand

Your landing page must explain what your offer is and how people can take advantage of it in a clear and concise way. A cluttered design will only complicate things – and there should never be any fine print.

Match your website’s look and feel

Your landing page doesn’t have to match the overall appearance of your website – but it should seem consistent with it. At the very least, you should choose colours that complement each other instead of contrasting – and you should always keep your design simple.

Be willing to adjust the text based on where it appears

The headline of one page might read “Revealing secrets that can help you increase your search engine rankings” – while the same headline would likely only bring in a handful of new customers if it appeared across the top of another page.

Make sure that you keep your language simple and easy to understand – without making it sound like a textbook or an infomercial. Landing pages should be conversational – not stiff or formal.

Landing page copywriter?

How to hire a landing page copywriter?

You can find skilled writing professionals by searching on websites like Elance, Odesk, and Freelancer. However, you should always make sure that they have previous experience doing work for clients in your niche – or similar niches. Otherwise, it might be difficult for them to understand exactly what you want or to create content that appeals to your target audience.

These days, it’s fairly easy to tell if someone is an actual landing page copywriter – and not just a kid in another country who’s more interested in playing video games than providing quality work. If you find a writer that you like on one of these sites, you can ask them to write up some samples for you before hiring them.

Regardless of who you hire, make sure that they are easy to contact and open to changes or revisions before you agree to work with them. The last thing you want is to have a writer take your money – only for them not to complete the job in a timely fashion. And if possible, try asking someone local if they would be willing to do a trial run for you – and work with them for the first three months (or however much time you need) to make sure that they’re a good fit.

How to choose a good landing page copywriter?

You should be looking for someone who has experience writing in your niche – and has a proven track record of producing high-quality work. They might not be able to produce dozens of samples for you before you hire them – but they should be more than willing to provide references from past clients or employers. And if possible, try asking someone local if they would be willing to do a trial run for you – and work with them for the first three months (or however much time you need) to make sure that they’re a good fit.

You should also consider looking for people who are familiar with other forms of writing apart from copywriting, such as blogging or graphic design. In the end, you want to make sure that they’re truly capable of doing quality work for your company – and not just good at copywriting.

The types of landing page copywriters? 

There are different types of freelance landing page copywriters. If you understand their differences, you can quickly find a suitable person to complete your project. In this article, we will cover the most common types of landing page copywriters.

The first type of landing page copywriter is the low-end writer—they charge very little to do your work and can be found on oDesk or Elance. They might have good customer reviews that show they are professional but their hourly rate is in the $10-29 range. A license or a degree might not be required but they have little experience in professional copywriting and lack a portfolio to show their skills.

The second type of landing page copywriters is the mid-range writer—they charge more but also provide better services compared to low-end writers. They might have good customer reviews that show they are professional but their hourly rate ranges from $30-50. A license or a degree is required to be considered for this writing job.

The third type of landing page copywriter is the high-end writer—they charge very little and provide services similar to large marketing firms. These writers are good at copywriting and have the experience to provide a wide range of services for you. Their hourly rate ranges from 20-185, so they are more expensive than low-end writers but cheaper than high-end writers.

How to find a good landing page copywriter? 

If you want to hire a writer that can write on any topic — you should hire a content writer. If you want to hire a writer that specializes in copywriting — you should hire a landing page copywriter. Landing page copywriters are trained to be persuasive and use the right words and phrases to convince readers (visitors) that your website has the information they need or the product/service they want.

Landing page copywriters can provide you with all the benefits of having a professional writer working on your project. But make sure that the copywriter does not overpromise and underdeliver (e.g., they give you a word count for how much they will write but cannot provide that amount of content when it is time to deliver).

Most copywriters will provide two revisions free of charge. If the writer you choose does not allow at least two revisions, it might be a red flag. Do not settle for less than expected and try to find another person/place that offers better customer service.

We know that the success of your product depends on how well you can communicate it to your customers.

But writing good content for landing pages is hard, and there’s a lot more to it than just creating a catchy headline. You need great copy that will convince people to take action and buy from you. You also want social proof so potential customers trust in what they’re reading, and don’t click away thinking this is all made up hype.

Copywriting amigos has been helping companies write engaging landing page copy since 2012. Our team of professional writers have worked with dozens of clients across many different industries including software, e-commerce, health & beauty products and even dating sites!

If you’re looking for someone who understands SEO best practices when writing website content then we are the right choice for you! Check out our full list of services here – https://copywritingamigos.com/services/landing-pages/