How To Promote Your Blog Posts

In Any Niche

Table of Contents

It’s no longer enough to be a skilled writer who creates beautifully written content.

How to promote your blog posts in 2022.

High-quality writing is important but it’s just as important to do what you can with it. So how to promote your blog posts in 2022

If you want to attract readers in a world that is filled with information overload, which includes more than 2.75 million blog posts published every day on WordPress alone, it is essential to promote your blog post effectively.

Writing requires a different set of skills than writing. Promoting your blog post requires more effort than writing. It’s all about reaching out to your readers and putting your content in front, and convincing them to take action.

There’s a good chance that no one will notice your hard work, regardless of how well-received and shared. If you want to use content marketing to increase engagement and sales for your small business, it is essential that you promote your blog posts.

The good news is: The good news is that most blog post promotion strategies are easy to implement and free. Our easy-to-follow, actionable guidance will help you get on the right path to marketing your blog content. You can choose two or three strategies to focus on, and you’ll be amazed at how these simple tricks and tips can help take your content to the next level.

SEO

One way to drive traffic is to include keywords in your blog posts. This promotion technique is slightly different than the others on this list because it’s more indirect. It’s still the first step to getting people to your site.

SEO is not like door-to-door salespeople. It’s more like opening a shop selling products you know are in high demand. SEO is basically about using keywords and phrases people search for to help search engines understand your content and highlight it to potential readers.

SEO optimisation is not easy. Google will penalise you for keyword stuffing if you have too many keywords. Too many keywords and you will not appear in the rankings. You won’t be able to compete with other dominant platforms if your keywords are too competitive.

The best choice?

Google Suggest can be a great tool to locate these long-tail keywords. Moz’s keyword difficulty instrument will show you whether or not it is possible to rank for that term. Choose keywords that have less than 50% difficulty. These keywords, or variations thereof, should be included in your content.

Your blog can be further optimised for search engine rankings by making sure it loads quickly and is secure.

Email

This is one of most powerful blog promotion strategies. You’re basically marketing your article to people who are already interested in your business.

First, sign up for your newsletter to all visitors to your page. Next, promote your blog to them through regular emails. This will establish a group that keeps coming back to your articles. They may also share them.

Send your emails promoting articles at the best times of day. Weekdays work best, particularly Tuesday and Thursday. Also, try to send emails around mid-morning. Let subscribers know why they should read the post and what they can learn. Use this Share Link Generator to make sure subscribers can share the email on social media.

Social Media

Social media sharing blog content is easy and completely free. It’s worth sharing your post across as many platforms possible as part your social media strategy.

Different captions for different platforms

You will be following you on several platforms, so it’s important to update the caption for every post.

Different platforms require different types of captions. Twitter allows only 280 characters. The most important part of a post on Instagram and Pinterest is the image. You can increase engagement by adding images to Facebook posts. It’s important to make sure the image is high quality. It’s even better to use a GIF.

Your caption does not have to refer to the headline of the article. You can share content directly from the article or draw inspiration from it. You can even share subheadings in the article as a bullet list.

Facebook allows you to use emojis within your captions to increase share by 33%. However, keep the text below 50 characters. LinkedIn requires that your caption’s essence should not exceed 150 characters. The rest of the text is cut. Similar to Instagram, your caption should contain the most important points in around 150 characters.

Share, then Share Again

You don’t have to be afraid of sharing your blog post on social networks more than once as long as the content is still relevant and evergreen. Twitter allows you to be very aggressive with republishing the same content up to 14 times per day. On other platforms, limit the number of times you republish content to once per week.

Make it easy to share

To make it easy for people who read your blog posts, include social buttons at the end. Social media counts can be embedded to show how many people have shared the post. This is social proof that encourages others to share the post.

You can also include Tweet widgets in a section of your article, or next to a quote you feel is especially shareable. Also, make sure you include a link back to your blog in your social media profiles.

Hashtags

Hashtags can be used to reach a larger audience. However, the usage of hashtags will vary depending on which platform you are using. For example, on Twitter and Facebook you may only need one or two hashtags while Instagram allows you to use as many as thirty. We recommend using around eleven hashtags.

Participate in the Discussion

Make sure you thank people who share your blog posts on social media. To keep the conversation going, like and respond to comments. Other articles that you have written might be of interest to them.

Partnerships

It can be difficult to establish partnerships. This involves asking people to share your content for free, even strangers.

It can be done with tact. These are our top tips: Find out Who’s Most Important

Begin by searching for similar content. You can do this by using a hashtag search on Twitter or BuzzSumo. This tool allows you to find the most popular content in your niche as well as the influencers creating it. You want to find people who have a large following, not just a small one.

Establish Contact

Next, contact the influencer to start building a relationship. You can promote their content, comment on posts and add value to the conversation. Comment on their articles, whether you agree with them or not. It’s like building friendships. It’s not a good idea to let it be known that you have an agenda.

They might then link back to your blog at some point to return the favor.

Name-Drop

In your blog post, you can mention industry influencers and let them know that they were featured. You might get them to share your post, but it’s better not to ask.

Roundups and interviews

You can also create an “expert roundup” where you collect quotes from many influencers to answer a question. If they are aware of other prominent figures contributing to the round-up, influencers might be more inclined to participate.

Once you have published your article, you can ask the influencers to share it.

You could also interview a prominent figure from your industry. You can then share your interview with your followers, increasing your readership.

Interviews with other bloggers are an option. Reach out to find out if anyone is interested in featuring you on their podcast.

How To Promote Your Blog Posts With Guest Posting.

Guest posting on related blogs is also possible. You can pitch ideas that are based on previous content. Once the post has been published, add a link to your blog in your author biography.

Influential bloggers could also contribute to your blog. You can take advantage of their following by sharing the post.

Use Specific Platforms

Triberr is a social network for bloggers. You can join a “tribe” that focuses on your niche. Members of the Tribe can share their content, which will be liked, commented on, and shared by others.

This increases engagement and traffic, and gives you the opportunity to form productive relationships and partnerships down the road.

Forums and Communities for Up-Vote

For answers to specific questions, people go to Reddit and Quora. You can vote up or down on different content depending upon how you feel about it.

Find a Quora or subreddit question that is relevant to your niche. Make it a habit to answer these questions. Your replies should be useful and genuine. Instead of linking to your blog here and there, add a link to your profile so it’s less obvious. If your content is too salesy, you could be banned from the community or down-voted.

You can also search for forums that are related to your industry. Participate in the discussion, answer questions and provide valuable content. Do not just sell your products or services.

Other options include LinkedIn and Facebook groups. You can also set up alerts to be notified when keywords are mentioned. You can then join the discussion by including a link to your article if it is relevant.

Paid Promotion

Paid promotion comes in many forms. These include banner ads, sponsorship deals and paid product placement. Social media advertising is a popular method of content promotion. It targets users based on their interactions on a specific platform.

You should focus your attention on the platforms that are most popular with your audience. Each platform has a different format of paid advertising. To get people to your blog post, ensure your ad contains a clear call to action.

Paying for paid promotion has its downsides. The upside to paid promotion is that you don’t have to pay. It takes a lot of work to post answers on Quora and establish relationships with influential people.

Ask your employees to promote your content

This isn’t as easy as it sounds. It’s as simple as asking employees to include the link to the blog post within their email signature. If they are willing to share the blog post, you can ask them to do so on their social media accounts. This is a great idea as people will be more interested in content that comes from real people than brands.

Employees’ social media accounts have five times more reach than corporate accounts, so it is worth taking advantage of the social networks within your company. For those who share content or get engagement, you might consider rewarding them with incentives or rewards.

Link Building

Link building refers to the creation of links on other websites in order to drive traffic to your site. These inbound links point back to your website, which signals search engines that your content has value. It also establishes you as an authority by linking to other trusted sites. This is a great SEO strategy that will help your blog post rank higher on Google.

You can encourage backlinks by creating high-quality content that people want to share on their sites. Do not worry about creating tons of backlinks. Focus on creating a few backlinks from authoritative sites.

To see if your customers or partners would be willing to link to your blog, you can also reach them. Ahrefs offers a tool for linking that allows you to assess the impact of your links on SEO. It will show you websites that link to your competitors, but not to you.

Add infographics

Infographics can be shared in a way that is very rare. They are shared and liked three times more than any other type of content on social networks. To encourage sharing, make your post an infographic.

A beautiful design is the key to creating a shareable infographic. It must look professional and grab people’s attention.

Keep the number of data points to a maximum of ten. You don’t want readers to be overwhelmed by too much information. You can think of other ways to present your data, such as a bar or pie chart. Remember to include any references at the end.

Republish on Other Sites

This is also called content syndication. It involves republishing your blog post on another platform. Not only blog posts can be syndicated, but all content can. You can also reuse infographics and videos.

It is mutually beneficial. It increases your readership. You get free content. The trick to content syndication success is to find partners who will republish your content. These platforms should be influential in your target audience. Include links to your blog.

Also, we recommend that you wait a few days before posting your article to your blog. This allows Google to index your post before it reaches a wider audience. In case Google decides that the republished version is more authoritative, backlink to it.

Split Test Your Promotional Techniques

Every tactic that you use should be tested. Try different captions for social media. You can also share at different times throughout the day. You can segment your email list to try different formats. Try everything to find the best. This is the best way to refine your strategy.

Analytics is a great way to monitor how your tactics are performing. Google Analytics provides access to traffic reports that can be used to track engagement and other activity. Google Search Console can even show you the keywords that people searched before they clicked on your post. Social media monitoring tools can be used to monitor how much traffic your blog is getting from various platforms.

The Final Push: Promoting your blog posts

You can start with just two or three strategies and then work your way up. Try small changes and see what happens. Blog promotion is a marathon and not a sprint. It takes time to establish solid relationships and build a base of readers who will share your content.

Find the most successful traffic sources and optimize them. This means that you should focus on traffic sources that provide the most engagement, not just the highest clicks. What visitors spend the longest time on your site or leave the most comments?

If your content isn’t great, then none of these tricks and tips will work. To keep your readers coming back for more, you must write amazing blog posts that are relevant to your audience.