How To Leverage Content Marketing
For A New Business
Table of Contents
Even if your traffic is low, content marketing can still make an impact.
How To Leverage Content Marketing
Effective leverage content marketing strategies are all about content. But how do you make that work for your business with very little traffic?
You might find it too difficult to try, especially when so many bigger brands are producing brilliant content that resonates with their target audience. You might feel like content marketing is not possible.
However, this is not true.
Even if your traffic is low, content marketing can still make a difference. Here’s how.
Increase Engagement With Infographics
Infographics are very popular and for good reason. Infographics are a great way of communicating data in a more understandable way.
As 89 percent of information sent by human brains is visual, and 93 percent of all human communication, they’re extremely popular.
An infographic is a great way to give the reader tips. People who are given instructions through images and words do better than those who rely on only text.
Infographics can also increase web traffic by up to 10- 12%.
What if you don’t have anything to add in creating your infographics?
What if there is no research?
Or no idea of how to present practical tips?
There is good news. You can draw inspiration from articles or blog posts and make your own infographics.
To get started, think about what topic you would like to cover in an infographic.
Let’s take, for example, the top benefits of content marketing. It’s easy and straightforward.
You can start by searching for posts related to this topic using a tool such as UberSuggest or Semrush
The top-ranked results will have strong backlinks and social shares. This indicates that the content is valuable and has gained a loyal readership.
The ideal blog post or article would translate well into an infographic format.
You can include thematic visuals and condense key points.
Your site doesn’t necessarily have to target the same audience, keywords, or both.
After you have found the perfect post, it is time to create your infographic. You can hire a designer to do a quick job or use a tool like Canva to create the infographic yourself.
Credit the original article or blog post and give a link to readers who wish to read it.
Your infographic will be more appealing if you make the main points clearer.
Share the infographic on your website and across your social media channels.
Reach out to high-authority websites to get guest-posting opportunities.
This will allow you to reach a wider audience, and gain valuable backlinks.
This tip is meant to help you increase traffic by generating content from the piece that has been popular.
Round-up posts that collect the best resources
A round-up post that compiles links to the most valuable content is a simple way to leverage content marketing even if you don’t have much traffic.
Return To Google.
Go to Google and search for web design content or SMM content.
Then, go back to Google. Keep a list of posts, infographics, videos, and articles that offer the greatest value to your target audience.
You will need to include the complete list of resources in an overview post with links to original pieces.
This is not the end.
Each resource should be described in a paragraph.
It takes effort and time, but this will pay off when you have a lengthy post that targets anyone looking for information about the topic.
This is a great solution because it brings together all the most important resources online for their convenience.
They will likely open your post while they browse the linked pages, which could encourage them to look at your site more closely before leaving.
Tags to share your round-up lists via social media. Send an email to all the original sites that published the posts you linked to, inviting them to share your content.
Their content being featured on another site is a sign that they are producing quality stuff.
There’s no reason why they shouldn’t share your work. You get extra traffic if they link to your site.
Use Q&A sites to answer key questions
Quora and Yahoo! Q&A sites are great for answering questions. Answers and LinkedIn Answers are great places to get insights from other users. You can also use them to create high-quality content that provides the information people want.
Go to Quora
To search for questions about your topic (e.g. writing tools). There will be results such as “What are the most useful writer tools?” (see below) or “Who has the most writers ?”.
This will show you which areas in your target area are most popular and which answers get the most votes.
Visit AnswerThePublic and type “writers tools” into the search box to see a comprehensive breakdown of most frequently asked questions.
These questions are categorised in an easy-to-use, user-friendly manner that makes it simple to find the right questions to address with your content.
Common “how” questions include, for example, “how to open developer tool in Chrome” or “how to open dev tools in Safari”, just to name a few.
You would now have a list of questions to consider when creating content that is based on developer tools.
These should be included in your headers. They should be phrased exactly as users search terms.
This works for all types of content, regardless of topic. This process maximises the value and relevance of your posts and allows you to tailor them to the right audience.
If you keep creating content that is relevant and useful, your traffic will increase over time.
Make sure your content addresses questions naturally. Do not try to force them into every sentence and make it difficult for readers to understand what you are trying.
Search engines will also be able to identify the content. This could result in penalisation.
These strategies can take your content marketing to a new level and increase traffic to your website.
Although it might seem difficult when you start with low traffic and little experience in content marketing, you will see real results once you put your mind to it.